Distribution Practice

Buying experiences aren't merely transactional: they're relational.

Customers want simple, smooth, and personal buying experiences from their suppliers – and at Gerent, we understand the importance of meeting and exceeding their expectations. Leveraging our industry expertise, we’ll partner with you in shaping those experiences so you can gain an edge over your competitors, build customer loyalty, and drive results for your business.

Bring your business into focus and gain insights that drive your team forward

While distributors are in the business of getting their products dispersed to as many places as possible, that’s not what they want for their business processes and data. We help distributors consolidate their information and operations through a single source of truth, driving insights into customer behaviors and visibility across the organization.

Who We Work With

Building and
Construction Supply

Electrical Distribution

Third-party Logistics
Providers (3PLs)

Wholesale Distribution

Manufacturing Companies
with Distribution Channels

Food and Beverage

Retail Distribution

Supply Chain and Logistics

Medical and Pharmaceutical

What We Do

We lead your organization into the next stage of industry evolution with Salesforce.

Achieve deep insights into your customers

At Gerent, we leverage Salesforce solutions to drive a deeper understanding of your customers, their behavior, and their journey. We’ll work with you to design and implement a solution that provides critical insights into your customer data — including purchase history, interactions, and open opportunities. With a comprehensive view of your customers, you'll make data-driven decisions that drive growth and customer satisfaction.

positions map

Connect the dots between marketing and sales

Marketing and sales go hand-in-hand – and yet, without a single source of truth, communications between the two departments can become fragmented. We’ll partner with you to build a solution that integrates your marketing and sales data, streamlines your operations, and provides you with insights into your customer journey. With actionable marketing insights connected to sales activity, you'll be able to pinpoint what works and what doesn’t, taking your market exposure and brand power to a whole new level.

Convert quotes
into orders

We can help you convert quotes into orders with ease and precision. We’ll work with you to design a solution that streamlines your sales process, optimizes your customer journey, and empowers your sales team with the data and insights they need to succeed.


Optimize and automate business processes

Manual tasks are little more than busywork – but with Salesforce, your sales reps aren’t saddled with time-consuming clerical labor any longer. Our consultants will help you optimize and automate your business processes so you can focus on growth, not manual tasks. Together, we’ll construct a solution that streamlines your operations, enhances your productivity, and empowers your team with the tools they need to succeed.

visibility user

Develop visionary sales and demand forecasting

You don’t need a crystal ball to predict what comes next. We’ll help you develop sales and demand forecasting that empowers you to make informed decisions and drive growth. Our consultants will design a solution that provides you with insights into your sales pipeline, customer behavior, and market trends. With accurate and actionable sales forecasts, you'll always be one step ahead.

Eliminate silos and unify your view of your business

Our mission is to help you eliminate silos and gain a 360-degree understanding of your organization. We’ll work hand-in-hand with you to design and implement a solution that integrates your data, streamlines your operations, and provides you with a comprehensive view of your business. Without siloization clouding your data visibility, you’ll be empowered to make informed decisions that drive growth.

We provide solutions for:





relationship management




and campaign attribution



Pricing management

Why Gerent

Salesforce isn’t just what we do, it’s who we are. Gerent began as one of the company’s own professional services teams, implementing solutions on Salesforce’s behalf. After eight long years of learning and growth, we struck out to explore the ecosystem on our own; however, we’ve never forgotten our roots. 

Our industry expertise doesn’t just inform us; it inspires us to keep pushing, keep discovering, and keep expanding our integration capabilities. We aren’t afraid to blaze new trails if it means delivering the results our clients need — and we regularly develop custom solutions that redefine what’s possible for Salesforce products.

Our Experts

Anandhi Narayanan

Anandhi Narayanan

Business Transformation & Strategy Leader

Anandhi Narayanan has 17 years of experience in manufacturing both in the business and in IT. For the past 4 years, as a consultant, she has been leading cross cloud implementations, driving strategy and thought leadership for supply chain organizations in the Salesforce ecosystem.

Connect on LinkedIn

Nick Holbik-Siu

Distribution Leader

Nicholas Holbik-Siu is an experienced leader with a strong track record in the wholesale distribution space. After graduating from McMaster University, he went on to work his way up the ladder at EMCO and Norwood Waterworks before joining the Gerent Family.

Connect on LinkedIn
Ryan Bjorgaard

Ryan Bjorgaard

Industries Product Leader, Manufacturing & Distribution, Auto, Energy

Ryan Bjorgaard is a veteran solution architect who specializes in helping organizations achieve more with Salesforce. Bjorgaard applies a collaborative approach to consultation, working with clients to understand functional requirements and identify gaps between current and future state processes. He excels in developing secure, scalable Salesforce solutions that are easy for end-users to learn and adopt. To date, Ryan has worked on enterprise and multi-cloud projects for organizations in the retail, technology, higher education, logistics, and manufacturing industries.

Connect on LinkedIn

Our Point of View

Providing Personalized Service at Scale: The Role of Tech in Distribution explores how distributors can surmount the competitive challenge by embracing digitalization, eliminating operational silos, and elevating their customer experiences.

Episode 28: Is The Distributor Still Relevant In Today’s Supply Chain?

Supply chains are very complex entities. We saw what happened to supply chain infrastructure early in 2020 and, more recently, we’ve seen how supply chains have struggled to get up and running fast enough to meet surging demand.

Because there are so many moving parts in a chain, it’s worth questioning if every component is necessary at a time when raw material costs are spiking and cost control is more important than ever.

One of the moving parts that may come under scrutiny is that of the distributor. We’re living in an age where e-commerce has proven its worth and, if supply chain managers are looking for redundancy, perhaps the bricks and mortar distributor is expendable.

In this episode, we examine the relevance of distributors through the thoughts and comments of David Morley, former Manufacturing Practice Lead at Gerent and Mike Simon, partner in GerentDigital and someone with an extensive background in logistics and supply chain processes.

July 18, 2021

Upcoming Events

We are always hosting events for distributors, whether an industry conference, a Salesforce conference, or other customer gatherings.

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going to be next!

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