For too long, larger insurance providers have competed solely on price, and left customer experiences on the back burner. But the times are changing, and a wave of smaller providers and insurtechs are offering faster claims and more personalized experiences–and customers are taking note. According to a 2021 J.D. Power survey, 87% of customers feel that claims experiences influence their decision to stay with an insurer, and 86% say they’d pay more for a better experience overall. The message is clear: If larger providers want to stay dominant, they need to be able to offer a best-in-class claims experience, and that means leveraging digital tools to make that a reality.
In this episode of Transformation @ Work, we’re looking at the claims process in insurance, and how Salesforce can allow larger providers to truly personalize the experience for their customers.