Episode 44: So You’ve Deployed Salesforce In Your Nonprofit… Now How Do You Get People to Use It?

No one wants to spend their precious time at work fighting with technology or inefficient processes. This is doubly true for the nonprofit sector, where people get into the field to help their communities and make a difference in the world. Unfortunately for team leaders, that often translates to understandable resistance to adopting new technology. That resistance presents a unique challenge for these leaders: how do you get employees excited about adoption, while recognizing that any training or transition is going to pull them away from the work they want to be doing?

That’s where effective training and change management come into play. A qualified change management partner can play a make-or-break role in overcoming resistance and helping team members recognize the value Salesforce provides to the organization and its mission. In this episode of Transformation @ Work, we’re looking at how leaders can work with their technology partner to excite their employees about new technology to drive serious user adoption long-term.

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Key Highlights

02:44: Common causes of employee resistance to new technology within the nonprofit sector

05:50: The crucial role of readiness testing in understanding employee resistance and how to overcome it

07:05: Addressing the fear of change: how to help employees understand “What’s in it for me?”

10:22: How nonprofits can drive user adoption through better, more employee-focused training

13:26: Balancing the day-to-day operations of a nonprofit with the necessary time it takes to learn new technologies

18:21: Deployment is just the start: the importance of ongoing success tracking to monitor user adoption

20:21: The impact effective change management and training can have on user adoption

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